Search Engine Optimization (SEO) is the continual process of improving and maintaining a website’s ranking on search engines. It is an online marketing area focused on improving visibility in organic (non-paid) search engine results. The goal is to make your website easy for search engines to find and quantify its relevancy to users.
On-Page SEO
On-page SEO is a process of analyzing and implementing certain key elements to make your website search engine friendly. Effective use of keywords is one of the most powerful tools for increasing traffic to your website. By optimizing and updating the content and code of a website such as title tags, meta data, image tags, header tags, URLs you are able to increase the relevance of your website to your specific services, products and location which will ultimately get your website higher rankings on search engines.
Technical SEO
Technical SEO is a necessary part of the overall process of creating a fully optimized website. Technical SEO is concerned with laying a strong structural foundation for your site, that makes it easier for search engine robots to navigate and index. Technical SEO looks at many different things but some common technical concerns are creating XML sitemaps and robots.txt files, manage site errors, 404 page best practices, using redirects appropriately.
Off-Page SEO
Also referred to as Off-site SEO because the majority of the tactics take place outside of your website. These involve building links to your site as well as increasing your brand recognition and visibility through Social Media. Off-site SEO is about what you can do outside of your site to increase your online web presence, credibility and popularity through original, specialized content created for your business that will link back to your website and includes articles, blog marketing, press releases, videos, review sites, local listings, etc.
Social Media Marketing (SMM)
Even without a direct influence on SEO, a good Social Media strategy can increase your overall brand visibility online and help to earn a better reputation, allowing your site to receive more traffic.
Social Media can be part of a long-term off-site strategy that we offer. It includes new accounts profile setup and design, optimization for the current accounts, following up with the updates.
Why you need Social Media Marketing
Tweets, Facebook posts, Pinterest boards are crawled and indexed. So the more people who tweet, re-share or “like” you or your brand, the more opportunities a reference to your brand, with the link to your site, has of showing up in search results. This can increase referrals from social channels and build better brand recognition.